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The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan.

By: Contributor(s): Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018Description: viii, 280 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781503600867 (cloth : alk. paper)
  • 9781503606418 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: Green bundleDDC classification:
  • 658.8/02 23
LOC classification:
  • HF5413 .D45 2018
Contents:
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.
Title Notes:

Includes bibliographical references and index.

What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.

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