The green bundle : pairing the market with the planet /
Delmas, Magali A.,
The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan. - viii, 280 pages ; 23 cm
Includes bibliographical references and index.
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.
9781503600867 (cloth : alk. paper) 9781503606418 (pbk. : alk. paper)
2017054456
Green marketing.
Green products.
Consumer behavior--Environmental aspects.
HF5413 / .D45 2018
658.8/02
The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan. - viii, 280 pages ; 23 cm
Includes bibliographical references and index.
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.
9781503600867 (cloth : alk. paper) 9781503606418 (pbk. : alk. paper)
2017054456
Green marketing.
Green products.
Consumer behavior--Environmental aspects.
HF5413 / .D45 2018
658.8/02