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The anime boom in the United States : lessons for global creative industries / Michal Daliot-Bul and Nissim Otmazgin.

By: Contributor(s): Series: Harvard East Asian monographs ; 406.Publisher: Cambridge, Massachusetts : The Harvard University Asia Center, 2017Description: xv, 212 pages, 8 unnumbered pages of plates : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780674976993 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 791.45/3 23
LOC classification:
  • PN1992.8.A59 D35 2017
Contents:
Introduction: Theoretical and methodological approaches to the study of anime -- Anime goes to America -- Empirical research and a roadmap for this book -- Chapter 1. Reframing the anime boom in the US: A global industry avant la lettre -- A short history of Japanese-made animation in the United States: export, import, outsourcing, adaptation, reproduction, and hybridization -- Conclusion: The complexity of the globalization of media content -- Chapter 2. Building Silk Roads: a comparative analysis of American and Japanese television animation industries: The structures of the television animation industry in the US and in Japan --Organizational structure and organizational culture in Japan and in the US -- From domestic production to global outreach -- Conclusion: Cashing in on opportunities in the global animation market -- Chapter 3. Entrepreneurs of anime: Entrepreneurs of anime: bridging cultures and markets -- Corporate differences: Japanese-American anime collaborations -- New business models in the post-anime-boom years --Conclusion: Anime entrepreneurship in global markets -- Chapter 4. The legacy of anime in the US: anime-inspired cartoons: The penetration of anime into mainstream American cartoons -- What are anime-inspired cartoons? -- Established forms, new meanings -- Conclusion: The limits of anime as transcultural style -- Chapter 5. Japan's anime policy: supporting the industry or "killing the cool"?: Soft-powering anime: the official soft power push -- The bureaucratization of anime -- Anime policy: an industry perspective -- Conclusion: State involvement in Japan's anime industry -- Conclusion: Anime artistry, creative industries, and global business: The end of the anime boom? -- The collision of old and new media -- Animation may be a global industry, anime is not -- Could the seclusion of the anime industry have positive creative effects?.
Summary: "Drawing on in-depth interviews with Japanese and American animation industry professionals, field research, and market surveys, this book investigates the ways anime has been exported to the U.S. since the 1960s, exploring the transnational networks of anime production and marketing while also investigating the cultural and artistic processes it inspired"-- Provided by publisher.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks PN1992.8 .A59 D35 2017 (Browse shelf(Opens below)) 1 Available 33039001452241

"Drawing on in-depth interviews with Japanese and American animation industry professionals, field research, and market surveys, this book investigates the ways anime has been exported to the U.S. since the 1960s, exploring the transnational networks of anime production and marketing while also investigating the cultural and artistic processes it inspired"-- Provided by publisher.

Includes bibliographical references (pages 185-193) and index.

Introduction: Theoretical and methodological approaches to the study of anime -- Anime goes to America -- Empirical research and a roadmap for this book -- Chapter 1. Reframing the anime boom in the US: A global industry avant la lettre -- A short history of Japanese-made animation in the United States: export, import, outsourcing, adaptation, reproduction, and hybridization -- Conclusion: The complexity of the globalization of media content -- Chapter 2. Building Silk Roads: a comparative analysis of American and Japanese television animation industries: The structures of the television animation industry in the US and in Japan --Organizational structure and organizational culture in Japan and in the US -- From domestic production to global outreach -- Conclusion: Cashing in on opportunities in the global animation market -- Chapter 3. Entrepreneurs of anime: Entrepreneurs of anime: bridging cultures and markets -- Corporate differences: Japanese-American anime collaborations -- New business models in the post-anime-boom years --Conclusion: Anime entrepreneurship in global markets -- Chapter 4. The legacy of anime in the US: anime-inspired cartoons: The penetration of anime into mainstream American cartoons -- What are anime-inspired cartoons? -- Established forms, new meanings -- Conclusion: The limits of anime as transcultural style -- Chapter 5. Japan's anime policy: supporting the industry or "killing the cool"?: Soft-powering anime: the official soft power push -- The bureaucratization of anime -- Anime policy: an industry perspective -- Conclusion: State involvement in Japan's anime industry -- Conclusion: Anime artistry, creative industries, and global business: The end of the anime boom? -- The collision of old and new media -- Animation may be a global industry, anime is not -- Could the seclusion of the anime industry have positive creative effects?.

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