The wide lens : a new strategy for innovation / Ron Adner.
Publication details: New York : Portfolio/Penguin, 2012.Description: 278 p. : ill. ; 24 cmISBN:- 9781591844600
- 1591844606
- 658.5/75 23
- HD45 .A46 2012
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HD45 .A46 2012 (Browse shelf(Opens below)) | 1 | Available | 33039001211720 |
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| HD38.7 .D38 2007 Competing on analytics : the new science of winning / | HD38.7 .S52 2015 Business intelligence guidebook : from data integration to analytics / | HD41 .W494 1997 Wharton on dynamic competitive strategy / | HD45 .A46 2012 The wide lens : a new strategy for innovation / | HD45 .A678 2012 The little black book of innovation : how it works, how to do it / | HD45 .G64 2008 Grabbing lightning : building a capability for breakthrough innovation / | HD45 .L434 2022 The digital mindset : what it really takes to thrive in the age of data, algorithms, and AI / |
Includes bibliographical references and index.
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
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