The wide lens : a new strategy for innovation / Ron Adner.

By:

Adner, Ron

Publication details: New York : Portfolio/Penguin, 2012.Description: 278 p. : ill. ; 24 cmISBN:

9781591844600
1591844606

Subject(s):

DDC classification:

658.5/75 23

LOC classification:

HD45 .A46 2012

Summary: Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HD45 .A46 2012 (Browse shelf(Opens below))	1	Available		33039001211720

Includes bibliographical references and index.

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

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