Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.
Publication details: New York : McGraw-Hill, c2012.Edition: 1st edDescription: xviii, 215 p. ; 24 cmISBN:- 9780071791090 (alk. paper)
- 0071791094 (alk. paper)
- 658.8/72 23
- HM742 .S33 2012
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HM742 .S33 2012 (Browse shelf(Opens below)) | 1 | Available | 33039001201887 |
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| HM742 .M4596 2012 Social media is bullshit / | HM742 .N49 2010 A networked self : identity, community and culture on social network sites / | HM742 .R667 2023 Outrage machine : how tech amplifies discontent, disrupts democracy--and what we can do about it / | HM742 .S33 2012 Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / | HM742 .S5745 2018 Likewar : the weaponization of social media / | HM742 .S588 2022 Tyrants on Twitter : protecting democracies from information warfare / | HM742 .S628153 2017 Social media : a reference handbook / |
Includes bibliographical references (p. [197]-201) and index.
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
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