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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.

By: Publication details: New York : McGraw-Hill, c2012.Edition: 1st edDescription: xviii, 215 p. ; 24 cmISBN:
  • 9780071791090 (alk. paper)
  • 0071791094 (alk. paper)
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HM742 .S33 2012
Contents:
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HM742 .S33 2012 (Browse shelf(Opens below)) 1 Available 33039001201887

Includes bibliographical references (p. [197]-201) and index.

Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.

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