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Anime's media mix : franchising toys and characters in Japan / Marc Steinberg.

By: Publication details: Minneapolis : University of Minnesota Press, 2012.Description: xvii, 314 p. : 22 cmISBN:
  • 9780816675494 (hc : alk. paper)
  • 9780816675500 (pb : alk. paper)
Subject(s): DDC classification:
  • 381/.45791453 23
LOC classification:
  • HF5415.17 .S74 2012
Contents:
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415.17 .S74 2012 (Browse shelf(Opens below)) 1 Available 33039001223170

Includes bibliographical references and index.

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

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