Anime's media mix : franchising toys and characters in Japan /
Steinberg, Marc, 1977-
Anime's media mix : franchising toys and characters in Japan / Marc Steinberg. - Minneapolis : University of Minnesota Press, 2012. - xvii, 314 p. : 22 cm.
Includes bibliographical references and index.
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
9780816675494 (hc : alk. paper) 9780816675500 (pb : alk. paper)
2011031800
Character merchandising--Japan.
Character toys--Japan.
Cartoon characters--Japan.
Comic strip characters--Japan.
Animated television programs--History and criticism.--Japan
Animated films--History and criticism.--Japan
Comic books, strips, etc.--History and criticism.--Japan
HF5415.17 / .S74 2012
381/.45791453
Anime's media mix : franchising toys and characters in Japan / Marc Steinberg. - Minneapolis : University of Minnesota Press, 2012. - xvii, 314 p. : 22 cm.
Includes bibliographical references and index.
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
9780816675494 (hc : alk. paper) 9780816675500 (pb : alk. paper)
2011031800
Character merchandising--Japan.
Character toys--Japan.
Cartoon characters--Japan.
Comic strip characters--Japan.
Animated television programs--History and criticism.--Japan
Animated films--History and criticism.--Japan
Comic books, strips, etc.--History and criticism.--Japan
HF5415.17 / .S74 2012
381/.45791453