The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.

By:

Shih, Clara Chung-wai

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780137152223 (pbk. : alk. paper)
0137152221 (pbk. : alk. paper)

Subject(s):

DDC classification:

658.8/72 22

LOC classification:

HD30.37 .S49 2009

Contents:

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HD30.37 .S49 2009 (Browse shelf(Opens below))	1	Available		33039001115368
Book	NMC Library	Stacks	HD30.37 .S49 2009 (Browse shelf(Opens below))	2	Available		33039001180552

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Previous	HD30.3 .C47 2017 Let the story do the work : the art of storytelling for business success /	HD30.3 .K38 2011 Enchantment : the art of changing hearts, minds, and actions /	HD30.37 .G38 1999 Business @ the speed of thought : using a digital nervous system /	HD30.37 .S49 2009 The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /	HD30.37 .S49 2009 The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /	HD30.4 .A25 2006 Successful business research : straight to the numbers you need-- fast! /	HD30.5 .W577 2011 A history of management thought /	Next

Includes index.

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