The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /
Shih, Clara Chung-wai.
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. - xiv, 236 pages : illustrations, map ; 23 cm
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
9780137152223 (pbk. : alk. paper) 0137152221 (pbk. : alk. paper)
2009000872
Facebook (Electronic resource)
Business enterprises--Computer networks.
Online social networks.
HD30.37 / .S49 2009
658.8/72
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. - xiv, 236 pages : illustrations, map ; 23 cm
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
9780137152223 (pbk. : alk. paper) 0137152221 (pbk. : alk. paper)
2009000872
Facebook (Electronic resource)
Business enterprises--Computer networks.
Online social networks.
HD30.37 / .S49 2009
658.8/72