The marketing mavens / Noel Capon.
Publication details: New York : Crown Business, c2007.Edition: 1st edDescription: x, 307 p. ; 25 cmISBN:- 9780307354099
- 0307354091
- 658.8 22
- HF5415.55 .C37 2007
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HF5415.55 .C37 2007 (Browse shelf(Opens below)) | 1 | Available | 33039001019008 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HF5415.5 .H474 2015 What great service leaders know and do : creating breakthroughs in service firms / | HF5415.5 .H69 2022 Converted : the data-driven way to win customers' hearts / | HF5415.5 .Z53 2007 Customer friendly : the organizational architecture of service / | HF5415.55 .C37 2007 The marketing mavens / | HF5415.55 .G63 1999 Permission marketing : turning strangers into friends, and friends into customers / | HF5416.5 .N34 2002 The strategy and tactics of pricing : a guide to profitable decision making / | HF5429 .M337 2013 Wal-Mart wars : moral populism in the twenty-first century / |
Includes bibliographical references (p. [289]-293) and index.
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
There are no comments on this title.