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The marketing mavens / Noel Capon.

By: Publication details: New York : Crown Business, c2007.Edition: 1st edDescription: x, 307 p. ; 25 cmISBN:
  • 9780307354099
  • 0307354091
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.55 .C37 2007
Online resources:
Contents:
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415.55 .C37 2007 (Browse shelf(Opens below)) 1 Available 33039001019008

Includes bibliographical references (p. [289]-293) and index.

The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.

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