Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Publication details: Lanham : Rowman & Littlefield, c2008.Description: xiv, 205 p. : ill. ; 23 cmISBN:- 9780742554252 (cloth : alk. paper)
- 0742554252 (cloth : alk. paper)
- 9780742554269 (pbk. : alk. paper)
- 0742554260 (pbk. : alk. paper)
- 659.1 22
- HF5821 .B37 2008
Contents:
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HF5821 .B37 2008 (Browse shelf(Opens below)) | 1 | Available | 33039001019313 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HF5813 .U6 R36 2007 Readings in advertising, society, and consumer culture / | HF5813 .U6 V47 2007 Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / | HF5814 .U78 2012 Using qualitative research in advertising : strategies, techniques, and applications / | HF5821 .B37 2008 Humor in the advertising business : theory, practice, and wit / | HF5821 .L35 2005 Principles of advertising : a global perspective / | HF5821 .R84 2018 The adman's dilemma : from Barnum to Trump / | HF5822 .P3 2007 The hidden persuaders / |
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
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