Humor in the advertising business : theory, practice, and wit /
Beard, Fred K., 1957-
Humor in the advertising business : theory, practice, and wit / Fred K. Beard. - Lanham : Rowman & Littlefield, c2008. - xiv, 205 p. : ill. ; 23 cm.
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
9780742554252 (cloth : alk. paper) 0742554252 (cloth : alk. paper) 9780742554269 (pbk. : alk. paper) 0742554260 (pbk. : alk. paper)
2007002332
Humor in advertising.
HF5821 / .B37 2008
659.1
Humor in the advertising business : theory, practice, and wit / Fred K. Beard. - Lanham : Rowman & Littlefield, c2008. - xiv, 205 p. : ill. ; 23 cm.
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
9780742554252 (cloth : alk. paper) 0742554252 (cloth : alk. paper) 9780742554269 (pbk. : alk. paper) 0742554260 (pbk. : alk. paper)
2007002332
Humor in advertising.
HF5821 / .B37 2008
659.1