Readings in advertising, society, and consumer culture / Roxanne Hovland, Joyce Wolburg, Eric Haley, editors ; foreword by Ron Taylor.
Publication details: Armonk, N.Y. : M.E. Sharpe, c2007.Description: xiii, 425 p. : ill. ; 26 cmISBN:- 9780765615442 (cloth : alk. paper)
- 0765615444 (cloth : alk. paper)
- 306.3/4 22
- HF5813.U6 R36 2007
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HF5813 .U6 R36 2007 (Browse shelf(Opens below)) | 1 | Available | 33039001006328 |
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| HF5811 .W82 2016 The attention merchants : the epic scramble to get inside our heads / | HF5813 .U6 G64 1990 Advertising in America : the first two hundred years / | HF5813 .U6 H55 2002 Advertising to the American woman, 1900-1999 / | HF5813 .U6 R36 2007 Readings in advertising, society, and consumer culture / | HF5813 .U6 V47 2007 Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / | HF5814 .U78 2012 Using qualitative research in advertising : strategies, techniques, and applications / | HF5821 .B37 2008 Humor in the advertising business : theory, practice, and wit / |
Includes bibliographical references and index.
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