Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.
Series: Studies in communication, media, and public opinionPublication details: Chicago : University of Chicago Press, 2006.Description: xvi, 280 p. : ill. ; 24 cmISBN:- 0226069885 (cloth : alk. paper)
- 0226069893 (pbk. : alk. paper)
- 324.7/3 22
- JA74.5 .B69 2006
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | JA74.5 .B69 2006 (Browse shelf(Opens below)) | 1 | Available | 33039000981992 |
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| JA71 .N88 2013 Political emotions : why love matters for justice / | JA71 .R686 2013 The Routledge companion to social and political philosophy / | JA71 .T52 1997 Thinking politics : perspectives in ancient, modern, and postmodern political theory / | JA74.5 .B69 2006 Campaigning for hearts and minds : how emotional appeals in political ads work / | JA74.5 .T38 2005 Expert political judgment : how good is it? how can we know? / | JA74.5 .Z83 2021 Mistrust : why losing faith in institutions provides the tools to transform them / | JA75.8 .M35 1993 Regarding nature : industrialism and deep ecology / |
Includes bibliographical references (p. [251]-271) and index.
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
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