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Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.

By: Series: Studies in communication, media, and public opinionPublication details: Chicago : University of Chicago Press, 2006.Description: xvi, 280 p. : ill. ; 24 cmISBN:
  • 0226069885 (cloth : alk. paper)
  • 0226069893 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 324.7/3 22
LOC classification:
  • JA74.5 .B69 2006
Online resources:
Contents:
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks JA74.5 .B69 2006 (Browse shelf(Opens below)) 1 Available 33039000981992

Includes bibliographical references (p. [251]-271) and index.

Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.

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