Marketing to the new super consumer : mom & kid / Tim Coffey, David Siegel and Greg Livingston.
Publication details: Ithaca, NY : Paramount Market Pub., c2006.Description: x, 221 p. : ill. ; 24 cmISBN:- 0976697327
- 9780976697329
- Mom & kid
- HF5415.32 .C64 2006
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HF5415.32 .C64 2006 (Browse shelf(Opens below)) | 1 | Available | 33039000888411 |
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| HF5415.32 .A25 1997 What kids buy and why : the psychology of marketing to kids / | HF5415.32 .B46 2015 The smarter screen : surprising ways to influence and improve online behavior / | HF5415.32 .B6713 2006 Cheap : the real cost of the global trend for bargains, discounts & consumer choice / | HF5415.32 .C64 2006 Marketing to the new super consumer : mom & kid / | HF5415.32 .G457 2012 Gender, culture, and consumer behavior / | HF5415.32 .L56 2004 Consuming kids : the hostile takeover of childhood / | HF5415.32 .M395 1998 McDonaldization revisited : critical essays on consumer culture / |
Includes bibliographical references (p. [203]-207) and index.
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples.
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