MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01767cam a2200421Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
62880564 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729103130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060112s2006 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0976697327 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780976697329 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)62880564 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UAB |
| Transcribing agency |
UAB |
| Modifying agency |
NGU |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
LVB |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
EY8Z |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.C64 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coffey, Timothy J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing to the new super consumer : |
| Remainder of title |
mom & kid / |
| Statement of responsibility, etc. |
Tim Coffey, David Siegel and Greg Livingston. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Mom & kid. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Ithaca, NY : |
| Name of publisher, distributor, etc. |
Paramount Market Pub., |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 221 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [203]-207) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples. |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Child consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consommatrices. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Enfants consommateurs. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consommateurs |
| General subdivision |
Recherche. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Siegel, David L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Livingston, Gregory. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u180022 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
HF5415.32 .C64 2006 |
| w |
LC |
| c |
1 |
| h |
EY8Z |
| i |
33039000888411 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
10951 |