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Principles of advertising : a global perspective / Monle Lee, Carla Johnson.

By: Contributor(s): Publication details: New York : Haworth Press, c2005.Edition: 2nd edDescription: xxi, 427 p. : ill. ; 22 cmISBN:
  • 9780789022998 (hard : alk. paper)
  • 0789022990 (hard : alk. paper)
  • 9780789023001 (soft : alk. paper)
  • 0789023008 (soft : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5821 .L35 2005
Online resources:
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5821 .L35 2005 (Browse shelf(Opens below)) 1 Available 33039000824200

Includes bibliographical references (p. 383-400) and index.

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