Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
Publication details: New York : Haworth Press, c2005.Edition: 2nd edDescription: xxi, 427 p. : ill. ; 22 cmISBN:- 9780789022998 (hard : alk. paper)
- 0789022990 (hard : alk. paper)
- 9780789023001 (soft : alk. paper)
- 0789023008 (soft : alk. paper)
- 659.1 22
- HF5821 .L35 2005
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | NMC Library | Stacks | HF5821 .L35 2005 (Browse shelf(Opens below)) | 1 | Available | 33039000824200 |
Includes bibliographical references (p. 383-400) and index.
There are no comments on this title.
Log in to your account to post a comment.