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Principles of advertising : a global perspective /

Lee, Monle.

Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - 2nd ed. - New York : Haworth Press, c2005. - xxi, 427 p. : ill. ; 22 cm.

Includes bibliographical references (p. 383-400) and index.

ISBN: 9780789022998 (hard : alk. paper) 0789022990 (hard : alk. paper) 9780789023001 (soft : alk. paper) 0789023008 (soft : alk. paper)

LCCN: 2005002253

Nat. Bib. Agency Control No.: 013221118 Uk

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .L35 2005

Dewey Class. No.: 659.1

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