Ads to icons : how advertising succeeds in a multimedia age /
Springer, Paul.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - London ; Philadelphia : Kogan Page, c2007. - xviii, 379 p. : ill. ; 25 cm.
Includes bibliographical references (p. [363]-367) and index.
9780749449360 0749449365
2007001963
Advertising--Case studies.
Advertising campaigns--Case studies.
HF5823 / .S76 2007
659.1/13
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - London ; Philadelphia : Kogan Page, c2007. - xviii, 379 p. : ill. ; 25 cm.
Includes bibliographical references (p. [363]-367) and index.
9780749449360 0749449365
2007001963
Advertising--Case studies.
Advertising campaigns--Case studies.
HF5823 / .S76 2007
659.1/13