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Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.

By: Series: Popular cultures, everyday livesPublication details: New York : Columbia University Press, c2004.Description: xii, 299 p. : ill. ; 24 cmISBN:
  • 0231113889 (cloth : alk. paper)
Subject(s): DDC classification:
  • 339.4/7/0830973 22
LOC classification:
  • HF5415.33.U6 J33 2004
Contents:
Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415.33 .U6 J33 2004 (Browse shelf(Opens below)) 1 Available 33039000750694

Includes bibliographical references (p. [227]-281) and index.

Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression.

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