Branded : the buying and selling of teenagers / Alissa Quart.

By:

Quart, Alissa

Publication details: Cambridge, MA : Perseus Pub., c2003.Description: xiv, 239 p. ; 24 cmISBN:

0738206644

Subject(s):

DDC classification:

658.8/34/0835 21

LOC classification:

HD69.B7 Q37 2003

Summary: Publisher description: Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HD69 .B7 Q37 2003 (Browse shelf(Opens below))	1	Available		33039000698463

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Previous	HD69 .B7 G86 2016 Kids and branding in a digital world /	HD69 .B7 H346 2004 Brand royalty : how the world's top 100 brands thrive and survive /	HD69 .B7 M667 2004 From Altoids to Zima : the surprising stories behind 125 brand names /	HD69 .B7 Q37 2003 Branded : the buying and selling of teenagers /	HD69 .P75 B382 2006 Integrated project management /	HD69 .P75 B47 2008 Making things happen : mastering project management /	HD69 .P75 B5157 2011 Successful project management : applying best practices and real-world techniques with Microsoft Project /	Next

Includes index.

Publisher description: Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

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