Advocating for the environment : how to gather your power and take action / Susan B. Inches.

Includes bibliographical references and index.

Part I: Learn to think differently -- What's your advocacy story? -- What advocates do -- Earth stories and why they matter -- Bridging the Left and the Right -- Developing environmental policy -- Pulling together your vision -- Part II: Gather your power and take action -- Using power for good -- Creating a winning strategy -- Building and managing your campaign -- Working with decision makers -- Framing your message -- Communicating with impact -- Working with the media and the public -- Epilogue: Eight reasons to be optimistic in troubled Times -- Appendix A: Sample legislative testimonies -- Appendix B: Sample communications documents.

"A solutions-focused inspirational guide for addressing the earth's environmental crisis and enacting meaningful change"-- Provided by publisher.