Change : how to make big things happen / Damon Centola.

By:

Centola, Damon

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0316457337
9780316457330

Subject(s):

DDC classification:

303.4 23

LOC classification:

HM831 .C37 2021

Contents:

Pervasive myths that prevent change -- The changemaker's playbook -- The 25 percent tipping point -- Discord, disruption, and discovery.

Summary: "When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap.Summary: Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HM831 .C37 2021 (Browse shelf(Opens below))	1	Available		33039001461614

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Previous								Next
Previous	HM821 .W38 2015 The inequality trap : fighting capitalism instead of poverty /	HM821 .W976 2018 Deep inequality : understanding the new normal and how to challenge it /	HM826 .B47 2006 Flavor of the month : why smart people fall for fads /	HM831 .C37 2021 Change : how to make big things happen /	HM831 .G477 2018 Winners take all : the elite charade of changing the world /	HM831 .O79 2012 Organize! : building from the local for global justice /	HM831 .R67 2011 Join the club : how peer pressure can transform the world /	Next

Includes bibliographical references (pages 305-334) and index.

Pervasive myths that prevent change -- The changemaker's playbook -- The 25 percent tipping point -- Discord, disruption, and discovery.

"When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap.

Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world.

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