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Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.

By: Publisher: New York : OR Books, [2016]Copyright date: ©2016Description: 244 pages ; 19 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 194486900X
  • 9781944869007
Subject(s): LOC classification:
  • HF5811 .E36 2016
Contents:
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5811 .E36 2016 (Browse shelf(Opens below)) 1 Available 33039001405488

Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.

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