The digital transformation playbook : rethink your business to adapt and grow in the digital age / David L. Rogers.

By:

Rogers, David L, 1970-

Publisher: New York : Columbia University Press, [2016]Description: xi, 278 pages : charts ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780231175449 (cloth : alk. paper)

Subject(s):

DDC classification:

658.4/062 23

LOC classification:

HD45 .R6335 2016

Contents:

The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HD45 .R6335 2016 (Browse shelf(Opens below))	1	Available		33039001392769

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Includes bibliographical references and index.

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