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The deviant's advantage : how fringe ideas create mass markets / Watts Wacker and Ryan Matthews.

By: Contributor(s): Publication details: New York : Crown Business, c2002.Edition: 1st edDescription: xxvii, 305 p. ; 21 cmISBN:
  • 0609609580
Subject(s): DDC classification:
  • 658 22
LOC classification:
  • HF5415 .M33645 2002
Contents:
Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415 .M33645 2002 (Browse shelf(Opens below)) 1 Available 33039001336584

Includes bibliographical references (p. 279-294) and index.

Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.

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