Nature's fortune : how business and society thrive by investing in nature / Mark R. Tercek, Jonathan S. Adams.

Includes bibliographical references and index.

What is nature worth? The answer to this question-- which traditionally has been framed in environmental terms-- is revolutionizing the way we do business. Tercek and Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Introduction -- Maybe it's not Chinatown after all -- Not a drop to drink -- Let floodplains be floodplains -- The new fishing -- Feeding the world, and saving it -- The real million dollar mile -- Investing in the future -- Town and country -- The business case for nature -- Conclusion.