Life is a startup : what founders can teach us about making choices and managing change / Noam Wasserman.

Includes bibliographical references and index.

The future calls : do you answer? -- Your best answer : how to move forward -- Will failure and success bring you down? -- Fail and succeed productively -- Are you blocked by your blueprint and hooked on routine? -- Redraw your blueprint and rethink your routines -- Are you playing with fire and overemphasizing equality? -- Fight the magnetic pulls of family and equality.

Whether we freelance or work for large organizations, whether we're married or single, have kids or not, we must be able to think on our feet, assess risks and opportunities, and recruit others to help us navigate them. This book offers important advice for envisioning change in our lives-from contemplating the next step in a relationship to making a radical career move-and managing changes to which we've already committed. We can learn to recognize our own well-worn patterns and keep our tendencies and habits in check, recruit a personal taskforce-our own board of directors-to advise us, and plan ahead for growth. With his extensive database of entrepreneurship case studies-from Pandora to Twitter to Nike- the author is able to go deeply into the entrepreneurial mindset and show the reader how startups provide specific lessons for crafting our most successful lives.