Outnumbered : from Facebook and Google to fake news and filter-bubbles - the algorithms that control our lives / David Sumpter.

'Featuring Cambridge analytica' -- on cover.

Includes bibliographical references and index.

"In this book, David Sumpter takes an algorithm-strewn journey to the dark side of mathematics. He investigates the equations that analyse us., influence us and will (maybe) become like us, answering questions such as: Are Google algorithms racist and sexist? ; Why do election predictions fall so drastically? ; What does the future hold as we relinquish our decision-making to machines? Featuring interviews with those working at the cutting edge of algorithm research, along with a healthy dose of mathematical self-experiment, Outnumbered will explain how mathematics and statistics work in the real world, and what we should and shouldn't worry about."--from book cover

Analysing us. Finding Banksy -- Make some noise -- The principal components of friendship -- One hundred dimensions of you -- Cambridge hyperbolytica -- Impossibly unbiased -- The data alchemists -- Influencing us. Nate Silver vs the rest of us -- We 'also liked' the internet -- The popularity contest -- Bubbling up -- Football matters -- Who reads fake news? -- Becoming us. Learning to be sexist -- The only thought between the decimal -- Kick your ass at Space Invaders -- The bacterial brain -- Back to reality.