Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.
Publication details: New York : McGraw-Hill, c2012.Description: xiii, 256 p. : ill. ; 24 cmISBN:- 9780071782821 (hbk. : alk. paper)
- 0071782826 (hbk. : alk. paper)
- 658.8/02 23
- HF5415.1255 .G673 2012
Includes bibliographical references and index.
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