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The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan.

By: Publication details: Berkeley : University of California Press, c2011.Description: xiv, 265 p. ; 24 cmISBN:
  • 9780520258822 (cloth : alk. paper)
Subject(s): DDC classification:
  • 338.7/6102504 22
LOC classification:
  • HD9696.8.U64 G669 2011
Contents:
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.

Includes bibliographical references (p. 219-255) and index.

Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.

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