Googled : the end of the world as we know it / Ken Auletta.
Publication details: New York : Penguin Press, 2009.Description: xiv, 384 p. ; 25 cmISBN:- 9781594202353
- 338.7/6102504 22
- HD9696.8.U64 G6623 2009
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HD9696.8 .U64 G6623 2009 (Browse shelf(Opens below)) | 1 | Available | 33039001137057 |
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| HD9696.8 .U62 A78 2012 Digital wars : Apple, Google, Microsoft and the battle for the Internet / | HD9696.8. U62 F67 2019 Don't be evil / | HD9696.8 .U64 F335 2010 The Facebook effect : the inside story of the company that is connecting the world / | HD9696.8 .U64 G6623 2009 Googled : the end of the world as we know it / | HD9696.8 .U64 G6657 2011 In the plex : how Google thinks, works, and shapes our lives / | HD9696.8 .U64 G667 2008 Planet Google : one company's audacious plan to organize everything we know / | HD9696.8 .U64 G669 2011 The Googlization of everything : (and why we should worry) / |
Includes bibliographical references (p. [339]-372) and index.
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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