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Squeezed : what you don't know about orange juice / Alissa Hamilton.

By: Series: Yale agrarian studiesPublication details: New Haven : Yale University Press, c2009.Description: xxvii, 247 p., [8] p. of plates : ill. ; 22 cmISBN:
  • 9780300124712 (hardcover : alk. paper)
  • 0300124716 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 338.4/766363 22
  • 338.47641343109759 22
LOC classification:
  • HD9348.5.O723 H35 2009
Contents:
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.

Includes bibliographical references (p. [215]-232) and index.

The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.

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