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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2009.Edition: 9th edDescription: xvii, 726 p. : ill. ; 27 cmISBN:
  • 9780071263351 (alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.135 .C72 2009
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415.135 .C72 2006 (Browse shelf(Opens below)) 1 Available 33039001075414

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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