Tools for grassroots activists : best practices for success in the environmental movement / Patagonia ; edited by Nora Gallagher & Lisa Myers ; introduction by Yvon Chouinard.

Includes index.

"For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools' best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams."--provided by Amazon.com.

Why a tools conference? / Yvon Chouinard -- The business of changing the world / Vincent Stanley -- Keynore: Keepers of the door / Brock Evans -- Campaign strategy / Brian O'Donnell -- Case study: Rocky Mountain Front / Bob Ekey -- Keynote: Taking our work to the next level / Annie Leonard -- Marketing / Strick Walker -- Case study: Worn wear / Bill Boland -- Keynote: Leaderless / Bill McKibben -- Organizing / Owen Bailey -- Keynote: The haircut / David Orr -- Fundraising / Diane Brown -- Case study: California salmon and steelhead / Karen Gardner -- Keynote: Saving the sacred headwaters / Wade Davis -- Communications / Kristen Grimm -- Case study: The Gulf of Mexico / Kristen Grimm -- How to: Creating print materials / Jim Little -- Keynote: When we change the climate, we change the world / Lois Gibbs -- Networking / Beth Kanter -- Case study: Grist / Katharine Worth -- How to: Inspire with film / Melinda Booth -- Keynote: Let your hands go / Bruce Hill -- Lobbying / Tim Mahoney -- Case study: California North Coast wilderness / Ryan Henson -- Keynote: Epiphany / Denis Hayes -- Working with business / John Sterling -- Case study: Oregon Badlands / Brent Fenty -- Keynote: Sowing seeds of hope / Jane Goodall -- Utilizing the economics of conservation / Ben Alexander -- Case study: Organ Mountains-Desert Peaks National Monument / Nathan Small -- Keynote: Ghost deer / Terry Tempest Williams -- Visualizing data / Tanya Birch & Karin Tuxen-Bettman -- Case study: The Jane Goodall Institute / Lilian Pintea & Shawn Sweeney -- Keynote: Japan's first dam removal: the Arase Dam / Shoko Tsuru -- Keynote: The dancing planet / Dave Foreman -- Author's bios.