MARC details
| 000 -LEADER |
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| fixed length control field |
02496cam a22003134a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2002009952 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190729102715.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
020624s2003 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2002009952 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471266345 (cloth) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
EY8Z |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BF637.P4 |
| Item number |
L48 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
153.8/52 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Levine, Robert, |
| Dates associated with a name |
1945- |
| 245 14 - TITLE STATEMENT |
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| Title |
The power of persuasion : |
| Remainder of title |
how we're bought and sold / |
| Statement of responsibility, etc. |
Robert Levine. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
ix, 278 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (p. 245-265) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Publisher description: A look behind the curtain of shilling and pitch to see how we are manipulated everyday Robert Levine offers readers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they'd do-and are sometimes later sorry they did. He takes a hands-on approach by attending training sessions for magicians honing their craft and by taking jobs as a door-to-door salesman and a used car salesman. Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities across a wide range of persuasive strategies, from parents to con men to lovers to religious leaders. Robert Levine (Fresno, CA) is Professor and former chairperson of the Psychology Department at California State University, Fresno. |
| 596 ## - |
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| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
u165880 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| h |
EY8Z |
| i |
33039000711894 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
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| a |
7534 |