MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03208cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1443496101 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241202114649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240612t20252025njua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1394237197 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781394237197 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1443496101 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOH |
| Language of cataloging |
eng |
| Transcribing agency |
TOH |
| Modifying agency |
IBI |
| -- |
OCLCO |
| -- |
TXP |
| -- |
YDX |
| -- |
MiTN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.S564 2025 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Shiv, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing with AI / |
| Statement of responsibility, etc. |
by Shiv Singh |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing with artificial intelligence |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2025] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 385 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
For dummies |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Part 1: Getting started with marketing with AI. A brief history of AI -- Exploring AI business use cases -- Launching into the AI marketing era -- Part 2: Exploring fundamental AI structures and concepts. Collecting, organizing and transforming data -- Making connections : machine learning and neural networks -- Adding natural language processing and sentiment analysis -- Collaborating via predictions, procedures, systems, and filtering -- Getting comfortable with generative AI -- Part 3: Using AI to know customers better. Segmentation and persona development -- Lead scoring, LTV, and dynamic pricing -- Churn modeling and measurement with AI -- Part 4: Transforming brand content and campaign development. Using AI for ideation and planning -- Perfecting prompts for conversational interfaces -- Developing creative assets -- Search engine optimization (SEO) in the AI era -- Performing A/B testing with AI -- Fine-tuning content with localization and translation -- Part 5: Targeting growth marketing and customer focus with AI. Applying AI to performance marketing -- E-mail and SMS marketing with AI -- Diving into personalized marketing -- Leading your business in the AI era -- Addressing ethical, legal, and privacy concerns with AI -- Part 6: The part of tens. Tens pitfalls to avoid when marketing with AI -- Ten future AI developments to watch for |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies. This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial intelligence |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Technological innovations |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
--For dummies |