MARC details
000 -LEADER |
fixed length control field |
03240nam a22003738i 4500 |
001 - CONTROL NUMBER |
control field |
2016049137 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190729110743.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161202s2017 mau 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2016049137 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781633691681 |
Qualifying information |
(hardcover : alk. paper) |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MH/DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
MH |
Modifying agency |
MvI |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD45 |
Item number |
.R595 2017 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.4/063 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Robertson, David C. |
Fuller form of name |
(David Chandler), |
245 14 - TITLE STATEMENT |
Title |
The power of little ideas : |
Remainder of title |
a low-risk, high-reward approach to innovation / |
Statement of responsibility, etc. |
by David C. Robertson with Kent Lineback. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
1705 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
Name of producer, publisher, distributor, manufacturer |
Harvard Business Review Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
pages cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.-- |
Assigning source |
Provided by publisher |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Disruption is not the only option -- Apple revisited: a third way to view Steve Jobs' approach to innovation -- The four decisions required in the third way -- Decision 1: What is the key product? -- Decision 2: What is your business promise? -- Decision 3: How will you innovate? -- Decision 4: How will you bring it all to market? -- Lessons from an American icon. |
596 ## - |
-- |
1 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Technological innovations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
New products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lineback, Kent, |
Dates associated with a name |
1943- |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
Series part designator, SPT (RLIN) |
u621666 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
HD45 .R595 2017 |
w |
LC |
c |
1 |
h |
EY8Z |
i |
33039001424232 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
35087 |