MARC details
| 000 -LEADER |
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| fixed length control field |
04273nam a22004938i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2015037494 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190729110632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151119s2016 mnu b s001 0beng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015037494 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780816693405 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780816693412 (paperback) |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
MvI |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
TS140.V37 |
| Item number |
S53 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
745.2092 |
| -- |
B |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
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| Classification number |
ARC005070 |
| -- |
ARC006000 |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shapiro, Danielle, |
| Dates associated with a name |
1968- |
| 245 10 - TITLE STATEMENT |
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| Title |
John Vassos : |
| Remainder of title |
industrial design for modern life / |
| Statement of responsibility, etc. |
Danielle Shapiro. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Industrial design for modern life |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1603 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Minneapolis : |
| Name of producer, publisher, distributor, manufacturer |
University of Minnesota Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Based on the author's dissertation (Ph. D.)--Department of Art History and Communications Studies at McGill University. 2005. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life. "-- |
| Assigning source |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Contents -- Preface -- Introduction: Creating Design We Can Live With -- 1. Drawing Modernity: Advertising and Book Illustrations -- 2. Becoming an Industrial Designer -- 3. Modernizing the Home through Radio -- 4. Designed for Electricity: Vassos's Architectural Interiors -- 5. Vassos and RCA: Money, Media, and Modernism -- 6. The TRK-12: RCA's First Mass-Marketed Television Receiver -- 7. John Vassos in Postwar America -- Conclusion: The Legacy of John Vassos -- Acknowledgments -- Notes -- Index. |
| 596 ## - |
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| -- |
1 |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vassos, John, |
| Dates associated with a name |
1898-1985. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial designers |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Illustrators |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial design |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
RCA Corporation |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ARCHITECTURE / History / Modern (late 19th Century to 1945). |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ARCHITECTURE / Individual Architects & Firms / General. |
| Source of heading or term |
bisacsh |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u620917 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
TS140 .V37 S53 2016 |
| w |
LC |
| c |
1 |
| h |
EY8Z |
| i |
33039001400778 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
34356 |