MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01994cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19401008 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729110629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161208s2017 nyua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016042355 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780814438060 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BF637.P4 |
| Item number |
M523 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
153.8/52 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mills, Harry, |
| Dates associated with a name |
1950- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Secret sauce : |
| Remainder of title |
how to pack your messages with persuasive punch / |
| Statement of responsibility, etc. |
Harry Mills. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
American Management Association AMACOM, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 184 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say-- it's how you say it -- Social proof: everyone is doing it. |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interpersonal communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Mills, Harry, 1950- author. |
| Title |
Secret sauce |
| Place, publisher, and date of publication |
New York, NY : AMACOM, [2017] |
| International Standard Book Number |
9780814438077 |
| Record control number |
(DLC) 2016056856 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u620884 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
BF637 .P4 M523 2017 |
| w |
LC |
| c |
1 |
| h |
EY8Z |
| i |
33039001407138 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
34324 |