MARC details
| 000 -LEADER |
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| fixed length control field |
04695cam a2200409Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
919587917 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190729110332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150810s2015 nyua 000 0deng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| Canceled/invalid LC control number |
2015930130 |
| 019 ## - |
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| -- |
903510508 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780062413901 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0062413902 |
| Qualifying information |
(hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOH |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TOH |
| Modifying agency |
YDXCP |
| -- |
BDX |
| -- |
BTCTA |
| -- |
NYP |
| -- |
ZQP |
| -- |
OCLCF |
| -- |
NHM |
| -- |
OMB |
| -- |
MOU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC999.4.B44 |
| Item number |
A2 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6092 |
| Edition number |
23 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world / |
| Statement of responsibility, etc. |
Michael Bierut |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
How to |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Harper Design, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
320 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Legacy for Learning: Desiree Nuss Class of 2016 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
How to be a graphic designer in the middle of nowhere : an introduction -- How to think with your hands : four decades of notebooks -- How to destroy the world with graphic design : American Institute of Graphic Arts -- How to have an idea : The International Design Center, New York -- How to transcend style : American Center for Design -- How to create identity without a logo : Brooklyn Academy of Music -- How to invent a town that was always there : Celebration, Florida -- How to work for free : Parallax Theater -- How to raise a billion dollars : Princeton University -- How to win a close game : New York Jets -- How to be good : The Good Diner -- How to run a marathon : the Architectural League of New York -- How to avoid the obvious : Minnesota Children's Museum -- How to avoid doomsday : Bulletin of the Atomic Scientists -- How to be fashionably timeless : Saks Fifth Avenue -- How to cross cultures : New York University Abu Dhabi -- How to behave in church : the Cathedral Church of St. John the Divine -- How to disorient an architect : Yale University School of Architecture -- How to put a big sign on a glass building without blocking the view : the New York Times Building -- How to make a museum mad : Museum of Arts and Design -- How to judge a book : covers and jackets -- How to make a mark : logotypes and symbols -- How to squash a vote : the voting booth project -- How to travel through time : Lever House -- How to pack for a long flight : United Airlines -- How to have fun with a brown cardboard box : Nuts.com -- How to shut up and listen : New World Symphony -- How to top the charts : Billboard -- How to convince people : Ted -- How to get where you want to be : New York City Department of Transportation -- How to investigate a murder : a wilderness of error -- How to be who you are : Mohawk Fine Papers -- How to get the passion back : American Institute of Architects -- How to make news : Charlie Rose -- How to set a table : The restaurants of Bobby Flay -- How to survive on an island : Governors Island -- How to design two dozen logos at once : MIT Media Lab -- How to save the world with graphic design : th e Robin Hood Foundation's library initiative |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a monograph, manual and manifesto by one of the world's leading graphic designers. ProteÌgeÌ of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas |
| 596 ## - |
|---|
| -- |
1 |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bierut, Michael |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic artists |
| Geographic subdivision |
United States |
| Form subdivision |
Biography |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u605304 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
32628 |