MARC details
| 000 -LEADER |
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| fixed length control field |
03051cam a2200385Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
sky258352125 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SKY |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190729105315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130617s2013 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780745671291 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0745671292 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
BTCTA |
| Modifying agency |
UKMGB |
| -- |
YDXCP |
| -- |
BDX |
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CDX |
| -- |
TXI |
| -- |
IAD |
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NDD |
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TWC |
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IAD |
| -- |
SKYRV |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
EY8Z |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM851 |
| Item number |
.N34 2013 |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.3 |
| Item number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nahon, Karine. |
| 245 10 - TITLE STATEMENT |
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| Title |
Going viral / |
| Statement of responsibility, etc. |
Karine Nahon and Jeff Hemsley. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Cambridge |
| Name of producer, publisher, distributor, manufacturer |
Polity Press |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 182 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Source |
rdacarrier. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (pages 156-174) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction: virality of pets and presidents -- What virality is: I know it when I see it -- What makes something viral I: the control of networks through gatekeeping -- What makes something viral II: what is everyone looking at? -- What makes something viral III: caught in the viral net! -- Networked changed societies -- Afterlife. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online. |
| 596 ## - |
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| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Online social networks |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
Social aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hemsley, Jeff. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u375406 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
HM851 .N34 2013 |
| w |
LC |
| c |
1 |
| h |
EY8Z |
| i |
33039001316248 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
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| a |
26296 |