MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02551cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
783161354 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SKY |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729104836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120330s2012 nyua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012932514 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500516461 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500516464 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Modifying agency |
BDX |
| -- |
UKMGB |
| -- |
ERASA |
| -- |
YDXCP |
| -- |
YNK |
| -- |
CDX |
| -- |
IBZ |
| -- |
AS0 |
| -- |
OCP |
| -- |
BWX |
| -- |
BKX |
| -- |
WC3 |
| -- |
OBE |
| -- |
CPL |
| -- |
SKYRV |
| Description conventions |
rda |
| Modifying agency |
MiTN |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
EY8Z |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z124 |
| Item number |
.J88 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.609 fJ95 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jury, David. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Graphic design before graphic designers : |
| Remainder of title |
the printer as designer and craftsman 1700-1914 / |
| Statement of responsibility, etc. |
David Jury. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Thames & Hudson |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
312 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
31 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"779 illustrations, 560 in color." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 297-305) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Alternative functions of the black art -- Celebrating the challenge of change -- Mechanization and international ambition -- Artistic aspirations for mass communication -- The rise of advertising and design -- Printing at the service of design. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Although the term was not coined until the 1920s, graphic design existed long before there were any graphic designers. This lavish volume is a vibrant mix of beautifully crafted printed ephemera from the past. It is a visual journey through the pre-history of graphic design, charting the printer's progress from jobbing tradesman to the heights and hallowed status of artistic printer. Showcasing work from a host of anonymous talents whose names are lost to history as well as seminal, pioneering typographers, artists and printers such as Giambattista Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill. The extraordinarily diverse results - the precursor of what we now call graphic design - are a celebratory cultural feast of the jobbing printer's contribution to visual culture and heritage--From publisher description. |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic design (Typography) |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Type and type-founding |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Letterpress printing |
| General subdivision |
History. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u358292 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
Z124 .J88 2012 |
| w |
LC |
| c |
1 |
| h |
EY8Z |
| i |
33039001262541 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
23434 |