Strategic market research : (Record no. 21570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01245cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16571675 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190729104601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101208s2010 xx 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010908947 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1936236168 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781936236169 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | MiTN |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | EY8Z |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .B43 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beall, Anne E. |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic market research : |
| Remainder of title | a guide to conducting research that drives businesses / |
| Statement of responsibility, etc. | by Anne E. Beall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bloomington, IN : |
| Name of publisher, distributor, etc. | iUniverse Inc, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 80 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research. |
| 596 ## - | |
| -- | 1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | u345717 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | HF5415.2 .B43 2010 |
| w | LC |
| c | 1 |
| h | EY8Z |
| i | 33039001219350 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 21570 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Stacks | 06/19/2018 | 2 | HF5415.2 .B43 2010 | 33039001219350 | 07/18/2023 | 05/08/2023 | 1 | Book |