Ads, fads, and consumer culture : advertising's impact on American character and society /
Berger, Arthur Asa, 1933-
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger. - 2nd ed. - Lanham, Md. : Rowman & Littlefield Pub., c2004. - xvii, 197 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
0742527239 (alk. paper) 0742527247 (pbk. : alk. paper)
2003008536
Advertising--United States.
Popular culture--United States.
Consumer education--United States.
HF5823 / .B438 2004
659.1/042/0973
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger. - 2nd ed. - Lanham, Md. : Rowman & Littlefield Pub., c2004. - xvii, 197 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
0742527239 (alk. paper) 0742527247 (pbk. : alk. paper)
2003008536
Advertising--United States.
Popular culture--United States.
Consumer education--United States.
HF5823 / .B438 2004
659.1/042/0973