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The strategy and tactics of pricing : a guide to profitable decision making /

Nagle, Thomas T., 1951-

The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxi, 398 p. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 013026248X

LCCN: 2001036857

Subjects--Topical Terms:
Pricing.
Marketing--Decision making.

LC Class. No.: HF5416.5 / .N34 2002

Dewey Class. No.: 658.8/16

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